Pay per click services (PPC) is an online advertising model where the advertisers pay every time a user opens an online ad.
Pay per click services offers many types of pay per click ads but the most common ones are paid search ads. These ads appear when people go to the search engines such as Google, Bing, etc., for commercial purp oses i.e., when they search for something to buy. The range of these commercial searches can vary from looking for a nice dine-in restaurant to a service such as plumbers. It also includes searches like finding gifts for someone’s birthday or purchasing software. All these searches initiate pay per click ads.
The other forms of Pay per click ads include visual display ads and remarketing ads.
Pay per click - Inclusions
Pay per click services covers various advertisement platforms such as Google ads and Bing ads and each of these platforms includes different formats which are given below:
- Display Ads
- Search Ads
- Gmail Ads
- Shopping Ads
- Video Ads